OVERVIEW
Visual refresh
Evolving EA Connect’s look and feel to blend with the titles it supports seamlessly.
TIMELINE
Aug 2024 - Mar 2025
MY ROLE
UX/UI Design
TEAMS
Design, Product, Engineering
PLATFORMS
Xbox, PlayStation, PC
How do you make a UI feel at home across wildly different game worlds?
I redesigned EA Connect’s interface to improve immersion, accessibility, and cohesion — creating a more flexible system that feels native to every title it touches.
Challenge
EA Connect’s original UI used harsh colours, flat overlays, and clunky typography. It clashed with the games it lived inside, breaking immersion and drawing player complaints.
Goal
Build a visual system that:
Adapts seamlessly across genres
Supports accessibility from the ground up
Reduces visual and engineering overhead
Feels polished and immersive — not bolted on
Approach
Audited UI across titles to identify friction and inconsistencies
Partnered with Product, Engineering, and title teams to align on vision
Designed a semi-transparent UI layer with improved hierarchy and contrast
Updated typography and introduced a new font optimised for legibility
Ensured full WCAG 2.1 compliance
Refactored Figma libraries using tokens and removed outdated patterns
Outcome
Visuals feel native to each game environment
Improved legibility and user experience
Fewer overrides and faster implementation for engineers
Delivered early ahead of a major game milestone
Earned strong praise from partner teams and internal stakeholders
Key learning
The right system doesn’t limit creativity — it unlocks consistency, quality, and speed at scale.
Flexible doesn’t mean vague — with the right system, clarity and adaptability go hand in hand.
Let's chat.
If you want to talk about design, life, or something in between, drop me a message.
All rights reserved
© 2025