Available
London, UK

Get in touch

Kenneth Patterson

Product Designer at Electronic Arts, specialising in scalable design systems and social experiences for cross-platform play across top-tier video game franchises.

What I've Worked On

What I've Worked On

Due to confidentiality, I can't share full case studies online, happy to walk through them in person or over a call.

EA Connect

2023 - Present

Powering friends, parties, and cross-platform play across EA’s biggest franchises.

My Role: Product Designer

  • Shipped friend recommendations to help players grow their cross-platform network

  • Delivered a refreshed visual style and redesigned UI for improved usability

  • Designed key flows enabling seamless social play across titles

EA Connect Design System

2023 - Present

A robust, scalable system used across multiple franchises, balancing consistency and flexibility.

My Role: Design System Lead

  • Audited, redesigned, and rebuilt the system in Figma for accessibility and parity with code

  • Introduced tooling and workflows to streamline handoff and reduce design–dev friction

  • Shaped best practices and documentation in collaboration with other designers

EA App for PC

2019 - 2023

Next-gen PC platform, shaping how players discover, manage, and launch games.

Role: Product Designer for Platform Experience

  • Led design effort that successfully migrated millions of players from Origin to EA App

  • Focused on seamless transition flows and intuitive game management UX

  • Ensured consistency and ease of use throughout the platform

More projects coming soon…

About

👋 Heyooo, I'm Kenneth.

Originally from Ireland, I’m now based in London after spending the best part of a decade in the Pacific Northwest of Canada. I’ve got 8+ years of design experience and an unhealthy obsession with football, especially where it intersects with design. Whether I’m creating in Figma or tinkering with kit concepts in Illustrator, I’m happiest when I’m making something new.
I like things that are clear, considered, and built to last. I’ve always been curious about how things work from taking apart physical objects as a kid to digging into design systems today. That mindset has shaped how I approach design: with intention, creativity, and a bias for sharing ideas and learning from others.
Outside of work, it's football, coffee and dog videos in that order.

Want to learn more?

Get in touch